Natalie Anne Haircare
Age 17
Stage 1: the product look
you have probably seen this line on the shelves of Sophora and ulta beauty. This is my favorite product line I've ever worked on to this day.
For this project, I was working at the Daniel Mostyn Agency. Daniel is a highly successful hair stylist to this day and did hair for Alecia Keys for a while. He opened up an agency to help his beauty connections with product launches. Everything from the Product design to the marketing resources, this agency did it all. I was the head of creative design from ages 16-18. My first job and it was an incredible experience!
Natalie came to us with a brand-new collection launch of her latest haircare products.
our design process started with me getting these three files. both of na's logos and this pattern. 5 boxes and 3 bottle labels needed to be designed for this new line. we took off from there going back and forth and discussing ideas on what to do with the boxes and labels.
the guidelines were: "Incorporate the logo and the lines. keep the look crisp and classy." Not a lot to go off of lol, but that is a good thing because that meant we had a lot of room to get creative.
stage 2: the final look
this is the final product. I handled creating the design, going back and forth with the print manufacturers to create separate files for printing/pressing everything. All up to typical die-cut standards as everything was custom packaging. everyone loved the final designs as they achieved that high-class beauty brand look with a modern feel. the 6 additional product boxes and labels followed the same concept and aesthetic.
stage 3: the NA booklet
on top of having the boxes and labels designed, I was asked to put together a 12-page printed press kit/catalog about the NA brand, where they started, what they do, and the product pricing.
In this image, you'll see the entire line and the catalog. An incredible turnout, Natalie and her team agreed.
Stage 4: the final product
the newly designed Natalie Anne line dropped in the summer of 2017 and was a huge hit! the entire line sold out in the first drop and the second restock. Then it went global and hit the shelves of beauty stores across the globe.